Free fleet ROI calculator
Fleet Wrap ROI Calculator for Seattle-Area Businesses
Pick your vehicles, how far they drive and where. See your wrap investment, daily impressions and what the same reach would cost in billboard, radio or TV ads. Built by Ardor Printing, wrapping work vehicles across Snohomish County and Greater Seattle since 2012.
5-year projection
—% ROI
compared with buying the same impressions as billboard ads at $2.18 per 1,000.
- Estimated wrap investment starting prices, before fleet pricing
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- Daily impressions per vehicle
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- Fleet impressions over 5 years
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- Same reach bought as billboard ads
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- Your cost per 1,000 impressions
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- Wrap cost per vehicle, per day
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The ad value covers the wrap in about — on the road.
Estimates for planning only. Your free quote is based on your actual vehicles, coverage and design.
How the math works
Impressions: Research cited by the Outdoor Advertising Association of America (OAAA) puts a wrapped vehicle at 30,000 to 70,000 views a day. We use 70,000 for Seattle and Eastside driving, 50,000 for suburbs and highways and 30,000 for rural routes, each at 50 miles a day, then scale by the miles you enter. Partial wraps count at 75% and lettering or spot graphics at 40%, because less of the vehicle carries your brand.
Ad value and ROI: We price the same number of impressions at the cost per 1,000 impressions (CPM) of the ad type you compare against, using OAAA figures: billboards $2.18, radio $8.61, magazines $9.35, prime-time TV $17.78 and newspapers $22.95. ROI = (ad value minus wrap investment) divided by wrap investment.
Investment: Ardor's starting price for each vehicle type. Your quote depends on the exact vehicle, coverage and design, and fleets get fleet pricing. Printed wraps last up to 8 years on vertical surfaces, so a 5-year view is a fair middle.
Fleet Wrap ROI Questions
How many people see a wrapped work vehicle?
Research cited by the Outdoor Advertising Association of America (OAAA) puts a wrapped vehicle at 30,000 to 70,000 views a day. The real number depends on where and how far you drive: a van working Seattle and Eastside traffic is seen by far more people than a truck on rural routes. The calculator lets you set both.
How much does a fleet wrap cost in the Seattle area?
At Ardor, full van wraps start around $3,900 and full pickup wraps around $4,000. Partial wraps run about $2,500 to $3,100, lettering starts at $350 and spot graphics start at $615. Box trucks, trailers and food trucks are priced by size. Fleets get fleet pricing, and every quote is free.
Do you offer fleet discounts?
Yes. Fleets get fleet pricing based on how many vehicles you're wrapping and how the rollout is scheduled, and we offer vehicle pick-up and delivery. Tell us about your fleet and we'll send a fleet quote.
How long does a vehicle wrap last?
A professionally installed printed wrap lasts up to 8 years on vertical surfaces like doors and sides, depending on the film and inks. Hoods and roofs get more sun and typically last about 3 years. That's why the calculator starts with a 5-year view.
Are vehicle wraps a better deal than other advertising?
For most local service businesses, yes. A wrap is a one-time cost that keeps advertising every day the vehicle is on the road, while billboard, radio and TV ads stop when you stop paying. OAAA figures put vehicle wraps at about $0.77 per 1,000 impressions, compared with $2.18 for billboards and $8.61 for radio.
How accurate is this ROI calculator?
It's a planning estimate. Impressions use OAAA-cited industry ranges and ad values use average costs per 1,000 impressions, so real results depend on your routes, where you park, your design and your vehicles. The investment uses Ardor's starting prices; your free quote is based on your actual vehicles, coverage and design.
Why wraps work
Why Business Vehicle Wraps Outperform Other Advertising
The benefits of wrapping your vehicles hit home when you compare the CPM (cost per thousand impressions) of other forms of advertising.
$0.77
per 1,000 impressions with a vehicle wrap
Up to 30× less per impression than TV, radio, newspaper or magazine ads.
Cost per 1,000 impressions (lower is better)
Statistics courtesy of the Outdoor Advertising Association of America (OAAA).
So next time you plan an advertising campaign, look into wrapping your vehicles. We know you won't be disappointed.
Get a Free Wrap QuoteReviews
Vehicle Wrap Reviews from Seattle-Area Businesses
“Got my company van wrapped by this company and i have nothing but good things to say about these guys. Absolutely outstanding work and customer service support. I would highly recommend them to everyone. They designed it and made sure everything was perfect before the installation.”
Joel GoodmanSeattle, WA
“Ardor Printing did a fantastic job on my Tesla Model Y. The entire process beginning with the initial no-pressure consultation, all the way through to the handoff of my newly wrapped car was smooth, hassle free, and gave jaw-dropping results. Dayne and his crew are professional and very detail oriented. I am so happy I went with Ardor Printing. The price was very competitive - beating out everywhere else I received a quote from, and best of all my car looks amazing!”
Patrick RichardsonWoodinville, WA
“Fast, professional and quality work. We asked them to wrap 5 of our company vehicles with an almost impossible deadline and they went above and beyond and got the work done before our deadline! They were communicative throughout the entire process and did excellent work, would highly recommend to other businesses looking to get their fleets done or even just someone looking to get their personal vehicle done!”
Julia SmithBellevue, WA
“Best place to go for vinyl car wraps! I got my Toyota Rav 4 wrapped by Ardor Printing in 2022 and it is still in perfect condition. If you are looking to get your car wrapped in the Seattle area these are the guys to call! Thanks Ardor!”
Gloria JoMonroe, WA
“I had a great experience with Ardor printing! Vanessa did a great job upgrading our current logo and designing the mock up for my truck logos and trailer. Levi did a great job answering my questions and as well as wrapping together the trailer and truck decals. I highly recommend Ardor printing for all vehicles branding needs!”
Kyle ChristoffersonArlington, WA
“Ardor designed and installed graphics for my fleet trucks. If you are a business owner looking to ditch the magnetic signs on the side of your truck, give these guys a call!”
Kevin DominguezSumner, WA
“Dayne and his crew have wrapped two vans for me now. High quality work at an honest price.”
Zach KirkEverett, WA
Ready to Put Your Vehicles to Work?
Tell us about your vehicle or fleet. We'll send a free quote and a design plan, with a mockup of your wrap before anything is printed.